What is Zagreb?
Zagreb is OPEN, SAFE, LAYERED, FUN, COMMUNICATIVE, CREATIVE
Zagreb is made of SQUARES, SHOPS,MARKETPLACES, EXCHANGE, CROSSROADS, DOLAC
Food and feeding the planet is the key concept of the Expo Exhibition and all the events organized by the city of Zagreb.
Women are the main element in our event concept and they are the thing that links together all the other elements themes and symbols.
Finally, everything is united under the concept of Zagreb Energy. It is the energy of healthy life, the energy of community, the energy of tradition, the energy of progress. Marketplaces make a big part of the city energy. Kumice are the heart of Zagreb marketplaces. Within themselves they unify the concepts of tradition, novelties and future. Tradition is made from knowledge, techniques and values. Novelties give us the taste of the new realities.
Zagreb marketplaces are the symbol of female energy. They are the heartbeat of Zagreb connecting the city with the suburbs, nature with the urban areas.
The Sestin Umbrellas are the motif that makes Zagreb markets recognizable. Because of that, they are the leading motif and inspiration for the Zagreb Energy brand concept design.
Desing is made by Benussi and The Fish
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